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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Adidas POD-S3.1 Textile Men's shoes New In Box OriginalTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.ASICS Tiger GEL-Lyte V - Men's Sneakers H435L-0190 NWT NIB 9-13 RETRO They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Elastic shoes Knitted Womens High Heels Pointy Toe Mid Calf Boots Socks shoes

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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shoes PRADA LUSSO HIGH TOP SNEAKER 4T2596 blue NUOVE 8 42 42,5 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Women High Stiletto Heels Pointed Toe Platform Back Zipper Floral Summer Sandals

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Women's shoes - Canvas Patent By Theory - Beige Classic Pump 41 4 US Size 9.5M
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?New Balance 530 D Men shoes Lifestyle Classic Sneaker Trainers red M530RAA SALE
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Brynje Safety shoes 650 Wind S1P Src ESD Size 46To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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La Sportiva da men Misura Us 12 Wildcat grey Arancione Atletico nqqbjx7658-Men's Athletic Shoes

Written by Women's peep toes slip on clear crystal heel summer runway shoes sandals stylish on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Dr Martens 2 Hole Daytona Silver 16575040 Original Doc A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Made in Italia Platform Pumps multi color brown Suede Size 35 us 4.5 newRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Hot Wind Black Leather Zip Mid-Calf Boots Women Size 5

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.New DANNER Size 11.5 D Rampant TFX2 Men’s 4.5-inch Plain Toe 37504 RETAIL 215 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Clarks women sin Cordones Deportivo Zapato Plano Tri Allie D Ajuste AnchoYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.BNIB Ronnie Fieg x Asics Gel Lyte 5 Mint US 9.5 DS Patta Jordan Yeezy Retro 3It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.American Eagle Womens Taupe Faux Suede Booties shoes 10 Medium (B,M) BHFO 4285

So how do you create a great customer service experience that puts you on the right side of these statistics?

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La Sportiva da men Misura Us 12 Wildcat grey Arancione Atletico nqqbjx7658-Men's Athletic Shoes

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