“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. McRae Industrial Men's Western Metatarsal Guard Steel Toe MR85738 = Size 7 WIDETechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Sake Fifth Avenue Men's Desert Chaka Brown Suede Boots, Size 11 199 Retail They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Pre Owned Columbia Bugabootoo waterproof Brown Leather Boots. Mens 12.
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.