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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. McRae Industrial Men's Western Metatarsal Guard Steel Toe MR85738 = Size 7 WIDETechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Sake Fifth Avenue Men's Desert Chaka Brown Suede Boots, Size 11 199 Retail They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Pre Owned Columbia Bugabootoo waterproof Brown Leather Boots. Mens 12.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Keen Atlanta Cool Size US 11 2E WIDE EU 44.5 Men's Steel Toe Work 1006977EE Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Stacy Adams Men's Detonator Moc Toe Sand 63027-269

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Bull Boxer Brosus Cap Toe Boots Mens US Sz 10 EU 43 Brown Leather Ankle
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?RED WING SNOW WINTER BOOT INSULATED WATERPROOF EXTREME PERFORMANCE WARM SIZE 10
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Merrell White Pine Ventilator Low Mens Waterproof Hiking Trail Boots Size 9.5To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Vintage GRINDERS England UK Skinhead Military Steel Toe Boots Punk on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?KEEN Utility Men's Pittsburgh Industrial & Construction shoes, Wheat, 12 D US A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Mens El General Caiman Crocodile Cowboy Boots Rust Size 6Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.SIOUX ( Halb) Stiefel black Größe 45,5 Size US 11,5 UK 11

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Stanley Dropper 2.0 Men's 11.5 Black Leather Steel Toe 12 Wellington Work Boot You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Joie Turn Me Locker Black Caviar mit Nieten Besetzt T-Riemen Designer Sandalen 7You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Vionic 382 Bolinas Pacific Tan Snake Womens Leather Wedge Slingback SandalsIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Laredo Western Boots 4240 Size 10 EW 4240 Mens Black Excellent Used Condition

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Men's Laredo 6280 13 Inch Square toe Eagle Design Boots Black Size 10.5 D nqtcpd7371-Men's Casual Shoes

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