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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Ariat Men's Rambler Brown Bomber Square Toe Boots 10002317Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.shoes UNISEX MUNICH SNEAKER FUCHSIA E Mgold CAMOSCIO U16MU20 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.FOOTWEAR WOMAN COURT SHOES GAUDI PAINT BEIGE - 66A9

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Sebastian New Sebastian Plum Suede Open Toe Platform Slingback Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Men 9.5Us cm Nike Air Jordan 9 Retro

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?NEW BALANCE SCARPA M530 LTH - BLKWHT - 6 1 2 (889969643066)
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

SKU 03 Arab - Muslim - Arabic Sandal, Slipper, Arabian Chappal for Men NaalTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Urge Women's Womens Sammy Slide Black on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Carlos by Carlos Santana Women's Simone Motorcycle - Choose SZ color A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Jessica Simpson Roelyn Womens Heeled Sandals Nude bluesh 7 US 5 UK xNrWRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Creative Recreation Ponti Vintage White Size 11 BNIB Free Shipping

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Cole Haan Women's Livingston II Bootie 10 Black Grand OS Leather Ankle Boot You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Sperry Top Sider Women's Emory Oxford Lug Heel Brown Boot Size 8.5 M Retail 220You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Reebok Print Smooth 2.0 ULTK UltraKnit White Grey Men Running shoes CN1741It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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