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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Product Dimensions: 9 x 6 x 0.5 inches
Style: Does not apply Shipping Weight: 3 pounds
Brand: __unknown__ Item model number: 23475
MPN: 23475

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Nike Retro Air Jordan X 10 Powder bluee White Black Carolina bluees Size 8.5 MensTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Puma x Fenty Rihanna Women’s Bow Sneaker Size 8 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.JEAN-MICHEL CAZABAT OPRAH POINTY JACQUARD PUMPS WOMEN'S SHOES SIZE 37

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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shoes GAUDI' women DECOLLETE black Scamosciato 66194-V0001 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.New Mens adidas Forest Grove Trainers - Navy Pink Textile

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

POLO RALPH LAUREN CAMO SKULL & CROSSBONES SUEDE SLIP ON SHOESTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Skechers Women's Flex 3.0 Kindred Spirit On Sneaker EZ Slip nqyhuw2811-Women's Athletic Shoes

Written by Genuine Asics Gel Lethal Tigreor 10 IT Mens Football Boots (0145) on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council? 650 MSRP Mens Burberry Black Check Trainer Sneakers Beige Red Sz 41 US 8-9 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Bert Pulitzer Black Cap Toe Monk Strap Dress shoes Mens Size 13Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Nike Sock Dart SE Uk Size 11 EUR 46 US 12 Rare (833124-001) Brand New

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Adidas Boys’ Runfalcon K Running shoes 5 UK You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. HOGAN HERRENSCHUHE HERREN WILDLEDER SNEAKERS SCHUHE NEU H383 blue B54You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.NWT Nike Air Max Deluxe OG Running shoes - bluee & Grey - AJ7831-401 - Mens-6.5It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Sanuk Vagabond Tripper shoes - Men's

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Skechers Women's Flex 3.0 Kindred Spirit On Sneaker EZ Slip nqyhuw2811-Women's Athletic Shoes

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