“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Chaco J107108 Women's Z Cloud X Crochet Black SandalTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Vince Camuto Womens Kanara Suede Open Toe Casual Strappy Sandals They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Naturalizer Women's Marianne shoes, pink gold, 6.5 W US
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.