“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. WoolWorks Men's Australian Sheepskin Slippers Suede Wool - Model 9-75BTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.2006 Nike Air Jordan 3 LS Mens 9 US Cool Grey Sport Red Cement 315297-062 UK 8 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.- Orthofeet - 859 - Diabetic shoes - Red - Hook Loop Closure...Size 8.5 2E
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.