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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. WoolWorks Men's Australian Sheepskin Slippers Suede Wool - Model 9-75BTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.2006 Nike Air Jordan 3 LS Mens 9 US Cool Grey Sport Red Cement 315297-062 UK 8 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.- Orthofeet - 859 - Diabetic shoes - Red - Hook Loop Closure...Size 8.5 2E

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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NEW Reebok Classic Leather Ripple EG5219 White Primal Red gold Yellow shoes c1 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.G.H. Bass & Co. Men's Layton Kiltie Tassel Loafer

There are logistical and personal challenges to migrating an entire community, like:

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  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

GUESS women SCARPA DECOLTE PELLE TRAFORATA TACCO SPILLO ART. FL2BYYLEA08To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by HUGO BOSS AMPLUS 50273275 Casual Chukka shoes Boots Size 10 US 43 EUR Khaki on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Mens Vans Old Skool Lite Grey Drak Grey Camo VN0A2Z5WPXE Various UK Sizes A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Franco Sarto Women's Owens Ankle Boot, Black B, 10 Medium USRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Lacoste Marice Bl 2 Mens Black Canvas Slip On - 11 UK

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.NIKE HUARACHE TRIPLE ALL BLACK Sz US UK 7 8 9 10 11 12 White OG 318429-003 2014 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. New Handmade Leather Sandals Gladiator ToeRing Strappy Ancient Greek StyleYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Funtasma 3 Block Heel Matte gold Stretch Knee GoGo Boots Hero Cosplay 5-16It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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