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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Seychelles Women's Commute Heeled SandalTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Toto H03055-7.1cm Ascensor Alto Aumento black Zapato Informal Cordones They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Brooks Chariot shoes (10) Abbagliante blue green Brillante

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Original Greek Army Issue Olympos Military Black Leather Boots Size EU 48- New Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Skechers Mens Lace Up Ankle Boots 'Amado'

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Steve Madden Women's Becca Sneaker
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Scruffs Twister Sport Rated Safety Hiker Boot Workwear Steel Toe FREE BELTTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Aldo Womens Clarisse-91 Round Toe Ankle Strap Classic Pumps, Silver, Size 6.0 QT on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?STEVEN STEVE MADDEN MARGI Brown gold Leather Designer Strappy Sandals 9.5 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Mustang Side Zip High Sneaker men Navy Synthetique Bottes chukkaRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.MURATTI Court shoes Very Sharp pointed All Brown Leather very Dark T 36.5

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Vans Turnschuhe Unisex Ua sk8-hallo Neuauflage (Vansbuck) Licht Gummi Mono You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Geox u Snake K shoes Men's Sneakers Leather Low shoes Coffee U4207K022MEC6024You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Seychelles Women's Deep Breath Wedge Sandal - Choose SZ colorIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Red Tape Sawston Legno pelle brown Stivali Lavoratore

So how do you create a great customer service experience that puts you on the right side of these statistics?

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MAN SNEAKERS LONSDALE SPORT SHOES DU 41 AU 48 nqdsqp6459-Men's Athletic Shoes

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